Posted on Categories creative industry

Augmented advertising: A short analysis of the use of AR in a Burger King app

Some time ago, Burger King announced that it was offering a mobile application allowing users to “burn” competing fast-food ads. By directing the device’s camera to a billboard, flyer or coupon showing the “right” competing logo, a smartphone user activates an augmented reality image of flames burning the competitor’s logo on the phone screen. In exchange for burning the competitor’s logo, the app generates a code entitling the user to receive a free sandwich at the Burger King chain. The launch of the app was supported by a promotional campaign, and a promotional video showing the operation of the app can be viewed online.

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Posted on Categories creative industry, IT, startups

Can you sign a contract without reading it?

The third post-hackathon interview: After InteliLex and DoxyChain, it’s time for bSure, the team that took third place in the Polish phase of the Global Legal Hackathon.

Justyna Zandberg-Malec: During the hackathon you worked on an application that points out to freelancers contractual provisions that are disadvantageous to them. Where did you get this idea?

Sabina Łobocka: A colleague who wasn’t taking part in the hackathon suggested it to me (and allowed us to use it). He was signing a contract with a residential real estate developer and didn’t entirely understand all the clauses. It took him a long time to check whether any of the clauses were unfavourable to him. That’s why we thought of an application that ordinary people could use to protect against irregularities and negative legal consequences for them.

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Posted on Categories blockchain, creative industry, IT

Powers of attorney (and more) on blockchain

An interview with Daniel Bigos, Gabriel Dymowski, Marcin Lorenc and Piotr Żelazko, members of the DoxyChain team (formerly DigiDocs), which took second place in the Polish phase of the Global Legal Hackathon.

Justyna Zandberg-Malec: Your project took second place in the Global Legal Hackathon. What is your solution all about?

Marcin Lorenc: We proposed basing powers of attorney for litigation, and in the future also other documents, on the secure blockchain technology. Using our application, which we are now perfecting, it will be possible to appoint or dismiss an attorney, as well as manage the circulation of powers of attorney and access the history of operations. The principal will know where his authorisation was used and who is the actual attorney in the given case. Lawyers in Poland use the right of substitution, passing on the representation of the principal to a colleague, which means that the principal doesn’t always know for sure who is actually representing him. In turn, the attorney may not remember all the cases where he was appointed to represent the client. Our solution comprehensively resolves the problem of such documents.

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Posted on Categories creative industry, IT, startups

InteliLex speeds up the work of lawyers

An interview with Karol Kłaczyński, Agnieszka Poteralska, Artur Tanona and Maciej Zalewski, members of the team that won first place in the Polish phase of the Global Legal Hackathon.

You won the Polish phase of the Global Legal Hackathon with a solution that you yourselves describe as “a plug-in to Word,” but which has the chance to truly expedite the work of lawyers. What is your concept all about?

Karol Kłaczyński: InteliLex provides quick access to the document database created at the given organisation. In our discussions with lawyers this problem often comes up. The knowledge exists, it has been developed, but searching for it is time-consuming and inefficient. InteliLex helps improve the efficiency of the search.

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Posted on Categories creative industry

Are loot boxes a type of gambling?

Star Wars Battlefront II, Counter-Strike: Global Offensive, Overwatch, FIFA 18: these are just a few examples of video games using loot boxes. They are becoming an increasingly common form of microtransaction introduced into video games by developers. But concerns are being raised that they can lead to addiction, particularly among young players. Gambling regulators in various countries are also beginning to take a close look at loot boxes. The Polish government, for one, has announced that it plans to study loot boxes and the related risks. Do loot boxes truly pose a threat requiring regulation?

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Posted on Categories creative industry

Will we see a flood of games with hussars and insurgents?

Last week, without fanfare (compared to the bluster shown by the government a few days later in announcing support for the game industry at Poznań Game Arena), a draft of the Act on Financial Support for Production of Cultural Video Games was released. The solutions bruited for several months stir mixed feelings in the industry. Particular controversy surrounds the “cultural test” games will have to pass before they win support. Some commentators fear this may trigger a flood of poor-quality, superficially patriotic games developed solely with the aim of winning government support. It’s worth taking a closer look at the solutions provided in the bill to reach our own conclusions on how they may impact the Polish game market.

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