Posted on Categories creative industry

Augmented advertising: A short analysis of the use of AR in a Burger King app

Some time ago, Burger King announced that it was offering a mobile application allowing users to “burn” competing fast-food ads. By directing the device’s camera to a billboard, flyer or coupon showing the “right” competing logo, a smartphone user activates an augmented reality image of flames burning the competitor’s logo on the phone screen. In exchange for burning the competitor’s logo, the app generates a code entitling the user to receive a free sandwich at the Burger King chain. The launch of the app was supported by a promotional campaign, and a promotional video showing the operation of the app can be viewed online.

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Posted on Categories creative industry

Copyright trolling of peer-to-peer network users

It is easy to break copyright law when using torrents. Nonetheless, if a demand for payment arrives requesting discretionary amends for harm caused by distributing, say, a film without a licence, it must be read carefully and checked whether its sender is actually the rights holder, or just someone making a living from sending such letters.

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Posted on Categories blockchain, creative industry

Will the blockchain stir up intellectual property agreements?

Conversation with Monika A. Górska and Lena Marcinoska of the Intellectual Property Practice at Wardyński & Partners about whether the blockchain may be regarded as a new area of use.

Newtech.law: Blockchain based solutions are developing rapidly in various sectors of the economy. Have they also entered the creative sectors?

Monika A. Górska: Definitely. DLT technology may be used successfully to record intellectual property rights and to register transactions involving creative work. Moreover, most computer programs are written today with a blockchain project capability.

Newtech.law: Does the arrival of blockchain-based solutions give rise to any problems with copyright agreements?

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Posted on Categories creative industry, litigation

Infringements of intellectual property rights in augmented reality

The physical reality around us is transforming almost imperceptibly into augmented reality (AR). So far, most of us associate the latter mainly with the entertainment industry (such as, say, PokemonGo). Meanwhile, augmented reality may become ubiquitous and permanent – something that cannot be switched off by closing an application or removing AR glasses.

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Posted on Categories creative industry

Can capturing Pokémons put you on the wrong side of the law?

The mobile game Pokémon Go became incredibly popular in just a few days, in Poland and everywhere else. The game uses a technology of augmented reality (AR). With maps and GPS, it overlays computer-generated 3D graphics and sound onto the real world as seen by a smartphone camera. To become a Pokémon trainer, the player has to put on sturdy shoes and head out for a real, live walk through the woods and around the streets.

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