Author: Anna Pompe

Multimedia trademarks open entirely new possibilities

Changes regarding EU trademarks entered into force on 1 October 2017.

Multimedia marks combine image and sound, and can be for example animations launched on mobile devices or apps, film studio jingles, brief video clips, and so on.

Now filings can be made to register multimedia trademarks in the form of an MP4 file of up to 20 MB.

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