Posted on Categories changes in law, creative industry

Multimedia trademarks open entirely new possibilities

Changes regarding EU trademarks entered into force on 1 October 2017.

Multimedia marks combine image and sound, and can be for example animations launched on mobile devices or apps, film studio jingles, brief video clips, and so on.

Now filings can be made to register multimedia trademarks in the form of an MP4 file of up to 20 MB.

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Posted on Categories creative industry, litigation

Infringements of intellectual property rights in augmented reality

The physical reality around us is transforming almost imperceptibly into augmented reality (AR). So far, most of us associate the latter mainly with the entertainment industry (such as, say, PokemonGo). Meanwhile, augmented reality may become ubiquitous and permanent – something that cannot be switched off by closing an application or removing AR glasses.

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Posted on Categories creative industry

Can capturing Pokémons put you on the wrong side of the law?

The mobile game Pokémon Go became incredibly popular in just a few days, in Poland and everywhere else. The game uses a technology of augmented reality (AR). With maps and GPS, it overlays computer-generated 3D graphics and sound onto the real world as seen by a smartphone camera. To become a Pokémon trainer, the player has to put on sturdy shoes and head out for a real, live walk through the woods and around the streets.

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Posted on Categories creative industry

Freedom of panorama: Avatars explore Polish bridges, castles, gardens and shopping centres

In computer games and apps, the use of images of nature, like mountain streams, does not raise doubts in terms of copyright. But the use of architectural structures, such as bridges, monuments or buildings, can be problematic, because they are generally regarded as “works” for copyright purposes.

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